How to start a dating agency

You can run a traditional service with an office to meet clients face to face, operate solely online, or a combination of both.

How to Start a Dating Service

Make sure there is no other dating service operating in your area by the same name or online where there may be confusion. Contact your local government to register your company. Make sure you also fill out any forms you may need for tax purposes. In the United States, you will need to get a tax identification number.

Research your competition to set pricing and services. Find a way to market yourself to people they may not be working with. Even if you do not wish to work through online dating and want to work exclusively with clients face to face, having a website is a great marketing tool. You can also use it to collect basic information from clients prior to your first meeting.

Start setting up friends and family with dates. At this point, you may want to offer reduced rates. If you are successful, they will tell others about your services and bring in your clients for you. Make fliers and business cards to promote your services. If funding is low, you can easily make your own promotional material or recruit a friend to help. Post fliers throughout your community.

Starting an Online Dating Agency

You can also create a mass email to friends or post information on a social networking site. Organize a speed dating event at a local restaurant. Speed dating involves guests getting 5 to 10 minutes to mingle with another guest. After the set time, guests move onto another guest.


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This allows clients to have several miniature dates in a short amount of time and you should be able to arrange a few full dates from the event. Create a client contract. Make sure you set ground rules for your services on what is and is not acceptable. Remember your service is to help those looking for love and not just to set people up to make money. Continue to market yourself. Keep your company name out there with fliers, advertising, and word of mouth.

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Include your email address to get a message when this question is answered. Already answered Not a question Bad question Other. Tips If working in an office, have a wall of photographs of your clients. Find out how to register your business as a legal entity in your state and get your company registered.

How to Start a Dating Service: 11 Steps (with Pictures) - wikiHow

Purchase general liability business insurance to protect your company from potential litigation. Every date you set up may not go as planned, and not every client may feel that he got the services he paid for.

If possible, opt for a location that has a private entrance separate from the rest of your home. Hire a web designer and a graphic design to create marketing pieces for your dating services business. You need a logo, business card template, brochures, a website and a blog, all appropriate to your business.


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Go for a light-hearted design scheme rather than something ultra-serious. Promote your dating services business to your target market through online and offline advertising. Attend events that your target customers frequent, whether business and networking meetings, the library or coffee shops. Pitch dating stories that include tips and advice to local print publications and blogs to begin positioning yourself as a dating expert.

Miranda Brookins is a marketing professional who has over seven years of experience in copywriting, direct-response and Web marketing, publications management and business communications.

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She has a bachelor's degree in business and marketing from Towson University and is working on a master's degree in publications design at University of Baltimore. Skip to main content. Lovers image by Rob Duffy from Fotolia. About the Author Miranda Brookins is a marketing professional who has over seven years of experience in copywriting, direct-response and Web marketing, publications management and business communications.

Accessed 18 January


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